The title is the most eminent part of writing an article. Whether a reader should read your article or not, it all depends on the title. The title can either have your post widely read and shared or it can get only a small amount of readers. No matter, how insightful the post in the world you have but if the title does not urge people to click on the article, no one will ever discover your magnificent post and the wisdom that is contained within. Therefore, it offers the sale of your content/article.
So, the title is where your focus should be.
Just follow these simple rules of this blogosphere and you will become a rock star in your niche.
- Avoid Long and Complicated Titles
Simple titles are effortless to remember and tend to rank higher in search engines. They are efficacious and have a great impact on the readers. Do not sound clever or fascinating. You just have only a few seconds to get the reader’s attention. So, get directly to the point!
Also, try to keep your title less than 70 characters as they are best to be shared on social media.
2. Proper Utilization of Keywords
To target your audience effectively, incorporate keywords in the body of your work. List down all your keywords on a rough paper and include those keywords all through the content/ body of the article. It is one of an essential factor that pull visitors to your website.
Use these keywords in your title as people are more restricted to choose the URL that contains relevant keywords or a meta-description that is related to their search. But make sure that you don’t overstuff the title to avoid looking it unnatural. Choose at least one popular keyword and amalgamate it with your title in the most effective, natural way.
3. Use Numbers
Try to use the list approach. It works best. And don’t forget to use an interesting adjective with it. Like
- 10 incredible …
- 5 strange …
- 9 essential …
4. Use Catchy phrases
Catchy phrases can make a lot of difference in seizing readers’ attention and they also introduce the reader to the rest of the article. For e.g.: FYI, DIY, Tips for etc.
5. Edit it constantly
When you are in the process of writing your article, it’s natural that your opinions change midway. You should embrace this fact as it will bring a change in the title also.
The changes might seem minor but a single word in the title can completely change the perspective of the reader.
Therefore, edit your article and the headline boldly, without any fear of the track where you are headed.
6. Find your Style
Writing titles and articles is not a project-by-project deal. It is more than that. Most people name their articles without thinking about them much. Here is when you need to find your style. Use some eye-catching words or figures to work best for your article. It will help you build up and also make them stick around to your work.
7. Be Brave in your Writing
You can definitely read others’ blogs to know what and how you should write your own blog at the beginning of your career but it should not impact your own thoughts. But, remember to edit out any profanity or foul language and make your blog more family-friendly.
8. Make an Audacious Promise
In your title promise your readers with something valuable. Like, Will you be able to learn a new skill? Can you unlock this ancient mystery? etc.
Dare your reader. Be bold in your writing.
9. Go for Search Engine Optimization(SEO)
To make your article perfect for SEO, go through Google’s algorithm. It will show you results of what’s trending. It will narrow your search for potential keywords and also it will then be easy for you to find out the words you can use in your article. For example, if you are writing an article of the New York City, Google NYC and see what the trending keywords are for the city.
10. Take Feedback
When you are done with your article, take feedback from someone who is completely new to that thing. From people who are out of the creative process because that is how your readers are exactly. Take help from your friends and family. And the way they will react will usually be the same as your readers will make when they will read your article.