Digital Marketing

Thrive Architect Review: The Most Influential Page Builder Plugin for WordPress

Written by Saifi Rizvi

Creating a decent looking page for a website is of foremost importance for any individual.

But how will you build a beautiful and effective page for your website or blog?

Simple, by hiring a web developer must be coming in your mind.


There is a more cheaper and time saver method for it.

Purchase a page builder plugin for building attractive pages than hiring a web developer because this plugin saves loads of your money and time!

Yes, you read it correct! A Plugin. That plugin is Thrive Architect; it lets you build all complex pages in WordPress without needing to know any code.

Sounds good, isn’t it?

Understanding Thrive Architect

Thrive Themes, a digital products and services company that creates and provides an array of quality, conversion optimization tools for WordPress created this plugin Thrive Architect.

Thrive Architect is an upgraded version of Thrive Content Builder. The new name is loaded with loads of features, awesome design options and is faster than ever. This plugin works with all WordPress blogs and is amazing to meet internet marketing needs.

It is the most powerful drag and drop builder plugin for WordPress that allows us to place elements anywhere on the target page.

What can be done with Thrive Architect?

Everything you ever dreamed of can be done with Thrive Architect. Like:

  • Creating 2 steps options which lets you generate more leads.
  • You can create WordPress Landing Pages, Homepage, Product Pages, Lead Generation Pages, Sales Pages without coding even a single line.
  • Can let you make thank-you page, product page, video page, landing page or almost anything by changing the placement of elements
  • Create a new blog post and add impressive elements in it.

So, in this article I am going to tell you about each and every feature of this page builder plugin so that you can design the landing pages of your all your products and services more professionally.

Page Building With Thrive Architect

You can build a page with Thrive Architect in two ways. You can either use a pre-designed Landing Page Template or you can start from scratch with a Blank Template. Both ways are valid. You just need to decide which one you want.

While creating a new page, choose the Edit with Thrive Architect button:

image 1

After clicking on this button, a new window opens which looks like this:

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At the top of the page you will see default header menu and page title which you wish to see from your theme.

On the left-hand side of the page, you will observe the Thrive Architect Menu which can be shifted to the right-hand size if you wish. From this menu you will drag-and-drop elements onto your page.

Page Setups

The initial setting of your landing page is done by Page Setup option.

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Landing Page setting

Landing page setting lets the user change or select the fonts, background color and lets them add scripts like Google Analytics, Facebook retarget pixel or any other tracking scripts on the home page.

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Using and Changing Landing Page Template

Thrive Architect comprises of several pre-made templates that can be used straight away. It just needs little modification in the template to suit your business.

All the Thrive landing pages are grouped in templates sets. There are currently 26 pre-made landing page template sets and these sets contains following landing pages:

  1. Mini Squeeze page
  2. Lead generation page
  3. Thank you page
  4. Webinar registration
  5. Confirmation page
  6. Webinar thank you page
  7. Webinar replay page
  8. Podcast sales page
  9. Video sales page
  10. Email confirmation page
  11. Download page
  12. Specially designed sales letters

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You can also download more landing pages from They have hundreds of pages designed for Thrive Architect.

The chosen template can be customized with “what you see is what you get” WYSIWYG visual editor.

Each page constitute of elements like Text, Button, Heading, Icon, etc. As soon as an element is selected on a page, its editing option appears in the sidebar menu.

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In the above image, I have selected Heading element. In it we can change the layout, text and the position. We can also add a border, apply a background style and many other things.

In the image given below, there is a customized template after changing the heading color, paragraph font, and button color:

image 7

Creating your own page

Sometimes, it is better to create your own image from the scratch and starting your page like a clean canvas. There are three powerful and flexible design elements that can be used to build a page. Understand these elements here:

  1. Full-width background

Believe me, it is really a big deal! You don’t get this element on all page builders. Select “Stretch to fit screen width” and have full-width background in all WordPress theme.

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In this, you can add any number of layers of the effects you want. Other layer options include, a pattern, and a video background.

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When you are using full width background section and two columns, a vertical split screen effect can also be created.  It will look like this:

image 10

  1. Content box

It is a dual-purpose design element in Thrive Architect. It functions as a content container for holding multiple elements that need to be treated in the same manner and also, to highlight important parts of the content.

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By using the drag-and-drop handle, the context box can be moved onto the background section.

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In the above image, I have edited the border of the content box and have also applied a colored background to the content box.

  1. Testimonial

When you add a testimonial to your page, it demonstrates that you are more social. Thrive Architect has two Testimonial templates that can be used by you. They are:

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Though there are limited templates but the customization options are endless in these templates.

Add Lead generation options

‘Generating leads’ is the most common goal of landing pages.

There are two types of lead generation methods in Thrive Architect that you can use for your landing page.

  1. 1-step opt-in

1-step opt-in is the default Lead Generation method in Thrive Architect.

You can drag-and-drop the Lead Generation element from the sidebar onto your page while creating your own landing page.

image 14

You can choose between stacking the fields vertically or horizontally sif you are not using the landing page template. But if you are using the landing page template, the Lead Generation element will be in place already. Look below:

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  1. 2-step opt-in

It is the second Lead Generation Lead Generation method available in Thrive Architect, which uses the built-in Thrive Lightbox features.

Choose the element you want to be the trigger and then use the Animation & Action option to invoke a Lightbox.

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Email service Merger

No matter which method you use to capture email addresses, you will have to connect the Lead Generation from your email service.

Thrive Architect lets the users connect to their email services through API or an HTML form:

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These are the email marketing service which you can connect using API with ThriveArchitect.

  • Active Campaign
  • Arcreach
  • Aweber
  • Campaign Monitor
  • Constant Contact
  • Drip
  • GetResponse
  • HubSpot
  • iContact
  • InfusionSoft
  • KlickTipp
  • MadMimi
  • MailChimp
  • MailerLite
  • MailPoet
  • MailRelay
  • Mautic
  • Ontraport
  • SendReach
  • SendGrid
  • SendinBlue
  • Sendy
  • SG Autoresponder
  • Goto Webinar
  • Webinar Jam Studio
  • Amazon SES
  • MailGun
  • PostMark
  • SparkPost

And many other platforms keep on coming in the list to make the plugin more accessible.


Whether you build your page from the scratch or you use a template, every page built with Thrive Architect is mobile responsive.

There are three extra mobile responsive features in Thrive Architect that lets the users create unique pages.

  1. Sneak peak your pages on different screen sizes

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  1. Switch the visibility of elements and entire content block

You can choose which elements you want to be show and which elements you want to hide in a content box having multiple elements. For example, in the picture below, the icon element will be visible on Desktop and Tablet but hidden on Mobile.

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  1. Alter every detail

The position and the layout can be modified for different screen sizes without having to create duplicate elements with the show/hide option.

Conversion Elements

Aside from the above mention building blocks of Thrive Architect, there are few more conversion-focused building blocks.

  1. Countdown timers– To make your landing page more convincing and show the urgency of your pages, you can choose from 3 pre-made countdown timers.
  2. Credit Card Icon- Add pre-made, fully scalable credit card icons under your buy now button and create more trust.
  3. Content Reveal- Hide content blocks box until a certain amount of time has elapsed.
  4. Style List- You can use bullet points with custom icons to present you selling points concisely.

More Components

Apart from the above listed elements, there are many more components which can be used to create any page. I am listing down some of the most usable ones:

  1. Click to Tweet– This encourages the users to share the content on social media when the click on the paragraph.
  2. Google Map– This option is great for local business. It can be used if you are using this plugin to design your company’s page where you have some physical address.
  3. Divider: Divide the two elements lines by inserting divider line.
  4. Social Share button– Add these buttons and choose to hide share counts until a big number of shares.
  5. Table of contents– Create a table of content with anchor links that lets the users jump to each section.
  6. WordPress Content: Add content from WordPress visual editor to your Thrive landing pages easily.


You can get the Thrive Architect for one-time fee of $67 for twelve months which you will have to renew every year or you can try Thrive Membership for $12 per month which includes all the current and future themes and plugins from Thrive.


Thrive Architect is intuitive and fast. It also has impressive results.

It has made the creating content in WordPress beautiful, engaging and visually striking easier.

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About the author

Saifi Rizvi

Saifi Rizvi, owner of Digihubpost, is a passionate blogger and an accomplished digital marketing trainer from India. He has written blogs on various topics like SEO, Blogging, products reviews, making money online, Google AdWords, etc. He has assisted many clients from different industries and helped them improve their online strategies.

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