Surprisingly, the digitization has been emerging so rapidly that now it has created a huge opportunity for the organizations. This digital growth is both interesting and motivating for a lot of organizations to earn the maximum amount of revenue. For example, with the transformation from low network connectivity to high and fast network connectivity, it has opened a scope for the wide video adoption and superior digital applications resulting in the increased cellular traffic.
Why Digital Marketing
The internet revolution is the perfect place for the online brands. Even, the digital marketing seems to be much capable and on the other hand, brands get loaded with many responsibilities, such as search engine optimization, content marketing, email marketing, website designing, social media strategy, and much more. Furthermore, as per the survey conducted by the international study, all the organizations are spending much on the digital marketing as they found the method quite effective and revenue generator.
Importance of Digital Marketing
While running business operations, companies do not have much time to invest in understanding the higher level as well as lower level objectives for the engaging audience. Also, it becomes tough for them to monitor the changing online marketing landscape.
There is no need to worry, as the digital marketing lends a helping hand by lowering the business costs as compared to traditional marketing tactics. The importance of digital marketing is as follows:
- Digital marketing enhances the business growth by targeting the potential customers.
- The digital marketers spot and prioritize the key performance indicators by auditing the audience behavior on multiple digital channels.
- These professionals help the company to make data-driven decisions by effectively analyzing the performance of the online marketing campaigns.
A Glimpse of Digital India
Undoubtedly, India is getting digital; well here are some statistics to make a career in digital marketing.
- In July 2017, there are more than 240 million users in India, becoming the most leading country of the Facebook users leaving Brazil and USA behind.
- By the year 2021, the Indian internet traffic will likely to grow 291 times the whole Indian internet used to be in the year 2005.
- More than 2.0 billion networked devices will be available in the year 2021.
- From 2016 to 2021, the internet traffic will grow at a CAGR (compound annual growth rate) of 32 percent.
This enormous boost of digital marketing in India can be clearly seen from the unexpected hike of the users from 0.5 percent to 59 percent.
Indian Language creating opportunities for digital marketers
According to the report issued by the Google titled, ‘Indian Languages-Defining India’s internet’ 9 out of 10 internet users in India will be the native language users in the upcoming five years.
When it is compared to the English internet users, there are more than 234 million Indian language internet users. In accordance with the reports, the Indian language internet users will reach a count of 536 million in the upcoming four years. The main reason behind this huge jump is the increase in digital literacy, the availability of high-speed data, increase in internet-enabled devices, etc. has resulted in the growth.
Though, as per the reports by the Boston consulting group, by the year 2020, half of the Indian internet users will become rural. So, it can be said that there is enough scope of wandering India’s digital market.
The reports also show the liking of rural society towards the social networking and entertainment. However, they are not much interested in the online ticketing and shopping.
Boosting Digital Marketing Landscape
In order to improve the mobile data availability and its improvements in the rural areas, the state and central joined hands to give permission to NOFN (national optical fiber network). The main aim of launching this project is to offer 100 MBPS broadband services to all the gram panchayats.
It has been even assured that the connectivity to the people of gram panchayat will be given by the use of underground fiber, the optimal mix of aerial fibers, satellite media, radio, etc. Moreover, from the year 2018 to 2023, the government will spotlight more on the future proof network, state of the art with the ring topology.
In the year 2016, United Nations Human Rights Commission passed a resolution in order to make the internet access a basic right of the human. For the promotion of digitization in India, the government is laboring hard on the proposal of installing optical fiber network; offering internet access to every individual of the nation.
Mobile Internet- A boon for the Digital Marketers
In February 2017, it has been reported that around 79% of the Indians love to surf the internet through mobile. In addition, India has become number one country in terms of mobile internet usage, leaving UK and US.
Even a strategist reported that by the year 2017 the Indian internet users would definitely go up to around 500 million. With the rapid emergence of Chinese brands, a range of Smartphones has arrived and provided some eye-popping features like big screen display, local language support, etc at very reasonable prices. Due to this, the growth of internet usage will surely rise in the rural areas.
From the age of dial-up connection to the high-speed Wi-Fi, the internet has molded our lives to a great extent. With an increasing trend of digital marketing era, the government’s main initiative is to spread the digitization to the remote areas that help the companies and even digital marketers in creating a strong online presence.