Traffic for any online business is like lifeblood. It allows your business to work well and earn money.
What is Traffic really?
Traffic is the number of people who view your website or blog, the pages they view and the span of time they spend on those pages. When a person pays a visit to your site, that visit is recorded and the links that person clicks or follows gets recorded. These numbers are added up at the end of the day to give you an idea of your website popularity.
Why is it important to draw traffic?
No matter how experienced or talented you are in your niche, if you are unable to draw more traffic, the rank of your website will be affected.
Here is why you need to draw traffic-
- To generate more revenue for your website.
- To retain the visitors who will likely stay and refer your website to others for the products or services you offer.
- The longer the amount of time a person spends on your page, more is the possibility that they will subscribe to your newsletter, allowing you to market to them for a long-term.
What is Organic Traffic?
The term “organic traffic” refers to the visitors who land on your website as a result of unpaid (organic) search results. It is free traffic which comes from different search engines to your website. Organic traffic is the best kind of traffic for any website it comes automatically and you don’t have to do anything like online sharing or promotions on any social media domain.
Organic traffic relies highly on your content and backlinks of your website.
How to get more Organic Traffic for your site?
If anyone attempts to tell you that drawing organic traffic is easy, avoid listening to them. Getting traffic from a search engine is hard but buying traffic is easy. Building organic traffic is not only the hardest work you will ever put in for your website. It is also the greatest investment of time and effort you will put for your website.
The content you post today on your website may drive organic traffic tomorrow, next month, next year and probably even after several years from now but that will not happen in paid traffic. That is why putting in efforts for drawing organic traffic is worth it than drawing paid traffic. Getting traffic from search engines is better than the traffic you get from social media sites or other sources. Also, the traffic drawn from search engine is more consistent than other sources.
There are several ways through which you can get traffic for your sites like Blog Commenting, Guest posting campaign, buying paid traffic etc. In this blog, I will tell you how you can increase and get organic traffic to your blog and website if you are ready to put in efforts and work on getting more organic traffic. These are the things you need to do-
- Make your blog easily accessible to search engine
It is necessary to make your blog or website more search engine friendly and providing the visitors with what they are looking for.
There are various features of SEO like On-page SEO, Off-page SEO, On-site SEO. Start with On-site SEO. Excellent quality of content and SEO go hand in hand if we have to draw traffic from search engines.
Also, do not forget to take good care of titles, URLs, tags, descriptions etc.
- Write SEO optimized content
Your site represents your business.
Don’t just write content for the sake of writing the content as it is said that you should publish frequently. Write the content on something that people are searching for. If you don’t write quality content or something that is frequently asked for, it will harm your reputation. For instance, this article is written to tell people what traffic and organic is, why is it important for your site and how you can increase the organic traffic.
Similarly, a website selling with electronic items can write about what type of electronic item is useful and budget friendly and channelize it to drive organic traffic to their product page.
- Use Internal Links
Building links is a part of SEO strategies. Visitors and search engine love relevant links. After all, who would not like complete guiding information?
Links can be of any kind- backlinks, outbound links, reciprocal links or linking it to other blog or website directly or indirectly. This can help you retain the visitors on your website for a longer period of time which will eventually help you boost your search engine rankings.
Google gives priority to sites which have a lot of incoming links especially from authentic and trustworthy sites.
You can ask your friends and family to link to your site. The more incoming links you have, the higher your site will rank.
Tip- Don’t overuse internal links. It may start to look as a spam. And avoid buying backlinks for sake of improving your search engine ranking as Google have rolled out an algorithm update called penguin update, which will flag all such sites that are using spam ways to get links to the site.
- Write consistently
Many bloggers don’t get time to maintain their blog frequency thus face the downfall of their rank on search engines.
Search engines appreciate the sites which are frequently updated. It tells the visitors that you are really concerned about providing good content. It makes the readers feel worth of the time they are investing in your blogs. Also, consistent updates keep people coming back to your blog or website and linking to it and telling others about it.
Aim to publish at least once in a week and don’t forget to use the keywords in your work.
- Add a subscribe button
Bloggers, many a time, regret because they miss out taking the traffic to the next level.
Visitors should visit your blog regularly. And for that you need to provide them with an option to subscribe especially through e-mail.
Tip- You should place the email-subscription option after the blog and the sidebar.
- Build a presence on Social Media
Social Media platforms like LinkedIn, Twitter, Facebook, Google+, etc. are the best platforms for any business to promote their products. People are more likely to buy a product or visit a page when their colleagues, friends or family suggest something to them. Therefore, make your content appropriate so that it is shareable on social media. Add Social bookmarking buttons on your blog.
To draw more organic traffic, you will definitely have to work hard for it and give the best of your efforts every time an opportunity pops up. Keep a check on your competitors’ site and work on the strategies they have missed out.
The harder you work for something, the greater you will feel when you will achieve it.
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